Thomas Salley 

Public Relations

Image: Pino Vino Labels

The Challenge: Feed off of ‘critter label’ craze to create a wine with a different kind of “buzz.”

The solution: I created a label featuring the family dog, Pino, a rescue dog, whose namesake product raised money for local animal shelters and organizations.

Jay Raffaldini is an exceptional speaker. We harnessed this skill by getting him on stage at TedxRaleigh.

Served as base camp and heavy feature in WRAL Documentary “Grape Expectations.”
I persuaded world-famous wine critic James Suckling to record a video addressing the North Carolina Fine Wines Society Gala attended by more than 250 people.
On camera interview.