Branding

The Challenge: Our existing logo used curved text that created legibility issues at smaller sizes and formatting within traditional square spaces.

The Solution: I redesigned our logo to incorporate all the necessary elements, adopting a more square shape to allow the company name to stand front-and-center.

New Wine Label:

Our packaging needed a refresh. I redesigned our label to be a one-piece wrap, more cost effective than an alternating front and back, as well as incorporating the iconic image of Villa Raffaldini and a die cut that mimics the mountain skyline overlooking the vineyards.

Designed Social Media Post

Concept Logos

Rack Card Design

Thomas Salley

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Premium Brand Manager