Public Relations
Jay Raffaldini is an exceptional speaker. We harnessed this skill by getting him on stage at TedxRaleigh.
World-famous wine critic James Suckling agreed to record a video addressing the North Carolina Fine Wines Society Gala attended by more than 250 people.
Served as base camp and heavy feature in WRAL Documentary “Grape Expectations.”
On Camera Interview.
Earned Media
Campaigns
PINO VINO
The Challenge: Feed off of ‘critter label’ craze to create a wine with a different kind of “buzz.”
The solution: I created a label featuring the family dog, Pino, a rescue dog, whose namesake product raised tens of thousands of dollars for local animal shelters and organizations.
